Strategy Tool
Scenario Modeller
Generate frame-by-frame journey storyboards that reveal how patients and providers experience the same healthcare moments — and surface the design opportunities hiding in the gaps between them.
Example output — Sandra's path through a new hypertension diagnosis. Five frames, dual perspectives, actionable design implications at every stage.
How it works
01
Define the scenario
Select a patient persona, condition, and care context. Set the emotional arc and timeframe — from a single appointment to a multi-month journey.
02
Generate the storyboard
The modeller builds a frame-by-frame journey showing what happens at each stage — the setting, the event, and how both patient and provider experience it emotionally.
03
Extract design implications
Each frame surfaces a design implication — what should exist at this moment but doesn't — along with product concepts and platform mapping.
Core Principle
Every healthcare moment has two emotional realities
A diagnosis that is routine for a provider can be devastating for a patient. A follow-up that feels like progress to the clinician may feel like uncertainty to the person living it. The Scenario Modeller captures both perspectives at every frame — because the design opportunities live in the gap between them.
Anatomy of a frame
Each frame in a journey storyboard captures six layers of information — from the concrete setting to the actionable product opportunity.
Setting & timing
Where and when this moment happens in the care journey
Event
What actually occurs — the clinical or logistical reality of the moment
Dual emotions
How the patient and provider each experience the same moment — in their own words
Design implication
The gap between what exists and what should exist — the actionable insight
Product concepts
Specific product ideas that could address the design implication
Platform mapping
Where in the ecosystem these products should live — apps, portals, wearables, messaging
Example journey
Sandra, 54. Proactive and trusting. New hypertension diagnosis. Five frames from shock to self-management.
Diagnosis
GP surgery · Week 1
BP reading triggers medication recommendation and follow-up within 4 weeks
Patient
“Shock. Left the surgery not really hearing the last five minutes.”
Provider
“Routine for me, but I noticed she went quiet.”
Design Implication
Diagnosis moments need a take-home artefact — something to read when the shock has passed.
Products
Platforms
Research
Home · Days 2–5
Three hours on Google, two NHS pages, one alarming forum thread about side effects
Patient
“Every article said something different. More anxious than when I started.”
Provider
“Unaware. Patients rarely tell us what they've read between appointments.”
Design Implication
Curated post-diagnosis reading sent within 24hrs could intercept the anxiety spiral before it sets.
Products
Platforms
First Prescription
Pharmacy · Week 2
Medication dispensed. Pharmacist explains dosing in 90 seconds. Patient asks nothing.
Patient
“I had questions but felt I'd be wasting her time.”
Provider
“Queue of eight behind her. Did the essentials. Moved on.”
Design Implication
Async question channels after dispensing surface what patients don't ask in person.
Products
Platforms
Follow-up
GP surgery · Week 5
BP down to 142/88. GP notes improvement, adjusts dosage, schedules 3-month check
Patient
“Finally felt like something was working. The number going down made it real.”
Provider
“Good response. She seemed more receptive about lifestyle this time.”
Design Implication
Visible progress metrics between appointments sustain motivation and reduce drop-off before the 3-month mark.
Products
Platforms
Settled
Home · Month 3
BP consistently below 135/85 for six weeks. Patient stops checking daily, starts walking
Patient
“I don't think about it every morning now. It's just part of the routine.”
Provider
“This is the ideal outcome. Self-managing, compliant, not anxious.”
Design Implication
The goal isn't engagement — it's confident disengagement. Design for the moment patients no longer need to think about it.
Products
Platforms
Use cases
Map patient journeys across conditions — from diagnosis through to self-management
Surface the emotional gap between patient and provider at every touchpoint
Identify product opportunities that address real experience failures, not assumed ones
Stress-test digital health concepts against realistic multi-frame scenarios
Generate evidence for design decisions by grounding them in lived experience
Compare how the same journey plays out across different patient mindsets and contexts
Request early access
Scenario Modeller is currently in development. Sign up to be notified when it becomes available.