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Experience strategy & design for healthcare

Sprint-based consultancy and AI tools built for the complexity of human care.

What We Do
How We Work

Sprint-based embedded consultancy. We join your team for focused engagements — experience strategy, service design, product design — then hand back with everything documented.

Perspectives

Synthetic stakeholder panels powered by AI. Generate patients, providers, and nurses grounded in real research. Interview them. Get a report in minutes, not months.

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Healthcare Intelligence

Cluster-driven research reports generated from 300+ sources — auto-tagged across patients, providers, platforms, products, and conditions. Updated weekly.

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30 Years of Practice

BCG X. AllofUs (co-founded, acquired 2019). Digit (founded 1996). 107 clients. 3× BAFTA. Three decades of designing experiences that work for real people in complex systems.

Flagship Product

Perspectives

Synthetic stakeholder panels for healthcare design teams. Three perspectives — patient, provider, nurse — grounded in real research frameworks. Interview them individually or bring them together.

Three Ways In
01
Consultancy first

We embed in your team for a sprint. Tools get sold in or bundled as the engagement deepens.

02
Tool first

Start with Perspectives. Run your own panels. When you need deeper strategy, implementation consultancy wraps it.

03
Intelligence first

Subscribe to weekly healthcare insights. Discover what the tools can reveal. Become a consultancy client when you’re ready.

30yr107 clientsBCG XAllofUsDigit3× BAFTA

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Whether you need a consultancy engagement, a tool demo, or want to explore what the platform can do for your team.

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