With a dramatic increase in production capability and development speed, it is harder than ever to include the needs, desires and inputs from your end users. Turn your existing research into a tool for evaluating every product decision with your users in mind.
Describe your scenario in plain language — or upload a PRD, brief, or research document.
AI generates a diverse panel grounded in real research frameworks — each with a distinct mindset, condition, and life context.
Ask questions one-to-one. Each persona responds in character, with live insights and suggested follow-ups.
Put the whole panel around a virtual table. Ask the group — 3 to 8 voices respond with different perspectives.
AI synthesises the conversation into themes, quotes, and strategic implications. Export as PDF or DOCX.
Foundation knowledge ships with every plan. Intelligence reports refresh monthly. Client research connects your own evidence in Pro.
Every synthetic patient represents a unique story — a perspective driven by their attitudes, their health history, and their access to healthcare.
10-element Px framework (Cost, Care Quality, Convenience, Confidentiality, Communication, Collaboration, Consideration, Community, Comfort, Choice), mindset quadrants, and 162 peer-reviewed research sources.
Monthly synthesis of patient behaviour signals, app launches, and policy shifts.
Bring your own interviews, surveys, and panels into the persona engine.
Every synthetic provider represents a unique perspective — shaped by their workflow, their patient load, and their relationship with the system they work in.
Trust × Agency model, clinical workflow modelling (EHR friction, documentation burden, care coordination, professional autonomy), and 300+ healthtech product profiles.
Monthly read on EHR releases, payer rule changes, and clinician sentiment.
Layer in your own provider interviews, NPS, and time-in-motion studies.
Every synthetic nurse represents a unique perspective — shaped by their unit, their workload, and the strategies they use to get through the shift.
Frontline archetypes, care dynamics (staffing ratios, patient advocacy, system navigation, burnout patterns), and retention literature.
Monthly view of unit-level pressures, union actions, and shift-tech adoption.
Connect your own ride-alongs, exit interviews, and shift logs to the engine.
All three perspectives together — plus Cross-Perspective Co-Creation and six instant analysis tools.
AI composes an optimal mixed panel — patients, providers, and nurses together — and steers the conversation toward shared solutions.